01 / GTM Diagnostic Sprint

Audit what is holding growth back.

2 weeks
Best for: founders under $1M ARR, unsure why growth has stalled.
What it includes: a rigorous review of ICP, positioning, pricing, funnel and win/loss interviews, ending with a prioritized 90-day action plan.
Expected benefit: faster decision-making and a clear path to focused execution.
Leave with aligned priorities and an action plan your team can implement.
Start with a diagnostic
03 / The Scale Sprint

Fix a specific commercial bottleneck.

90 days
Best for: teams with a working motion that needs to run without the founder in the room.
What it includes: hiring and onboarding your first AEs/SDRs, CRM & forecasting setup, comp design, and a clear handoff plan.
Expected benefit: a functioning sales team and a GTM engine ready for Series A diligence.
Solve the bottleneck without committing to a broader long-term project.
Discuss a scale sprint
FAQ

Common questions before we work together.

The best engagements are those with a clear need, a committed founder and a real appetite to improve how the commercial system operates.

How is this different from hiring a sales consultant?

Most sales consultants advise from the outside — a workshop, a playbook, a slide deck. I work embedded, in your pipeline tool and Slack, accountable for the same forecast number you are. The deliverable isn't a document; it's a working revenue motion.

Do you replace the need to eventually hire a full-time VP Sales?

Not permanently — my job is to get you to the point where a full-time hire is a safe, well-timed decision instead of a guess. Most clients bring on a full-time leader once the motion is repeatable, and I help scope and interview for that hire when the time comes.

What size and stage of company do you work with?

Almost always B2B SaaS, post-seed through Series A, typically $300K to $5M ARR with founder-led or founder-heavy sales today. If you're pre-product-market-fit or already have a full sales leadership team, it's usually not the right fit — I'll tell you that directly on the call.

How much of my time does this actually require?

Expect one to two hours a week directly with me — a pipeline review and a working session — plus async check-ins. The goal is to reduce your time in the weeds over the course of the engagement, not add another recurring meeting permanently.

What does an engagement cost?

Pricing depends on scope and time commitment — the Diagnostic Sprint is a fixed fee, the Fractional VP Revenue retainer and Scale Sprint are monthly, scoped after the discovery call once we've discussed your current stage. There's no pricing surprise sprung on you after the fact.

How quickly will we see results?

The Diagnostic Sprint delivers findings in two weeks. For the fractional retainer, most clients see a clearer, more predictable pipeline within 6–10 weeks, with a fully documented and hired-out sales process by month four to six.